by Marius Ged, on Aug 15, 2022 3:15:07 PM
Keep up with the latest chiropractic news and insights from the industry's trusted legal partner, PIP Recoveries. Here is an overview of what happened this month in the chiropractic field.
What’s New in FL Chiropractics
1) ChiroThon at FCA’s The National Announces Chiropractic Hosts, Guests
In celebration of the chiropractic profession, the F4CP – Foundation for Chiropractic Progress will host its first live and virtual event. The event, named ChiroThon, will start on Thursday, August 25th, 2022, from 5 pm EST at the Hyatt Regency in Orlando, Florida.
The event aims to grant Chiropractors in Florida a chance to appreciate the role of Chiropractic care in a person’s life stages. The event will kick off on Thursday at 5:00 pm, and registered attendees can attend the consequent sessions that will run throughout the weekend.
Industry Updates
1) NWHSU Releases Policy Recommendations to Increase Access to CIH for Medicare and Medicaid Populations
Congress has been considering how to broaden healthcare access by reforming the Medicare and Medicaid programs. To that end, Northwestern Health Sciences University (NWHSU) recently released a paper underscoring how expanding Medicare and Medicaid access to chiropractic and acupuncture could better patient outcomes at a lower cost.
The paper, Closing Conservative Care Coverage Gaps in Medicare and Medicaid, recommended the following changes:
- Medicare and Medicaid coverage should include chiropractic and acupuncture care which will help both the system and patient save on costs
- Do away with restrictive regulations that prevent CIH professionals from delivering Medicare and Medicaid benefits
- Include chiropractors and licensed acupuncturists in the reimbursement program for similar clinical services offered by other health care professionals
- More extensive coverage of the opioid misuse and poor pain management crises
2) Four National Board of Chiropractic Examiners (NBCE) Directors Resign after Conflicts of Interest Related to a Lawsuit
Following a determination by the National Board of Chiropractic Examiners (NBCE), four directors have resigned from the board. According to an email by the NBCE, the directors left due to conflicts of interests related to a lawsuit filed by Dr. Keita Vanterpool against the Federation of Chiropractic Licensing Boards (FCLB), Fr. Carol Winkler, and Dr. Karlos Boghosian.
NBCE's purpose is to develop and administer fair and reliable examinations for the various healing arts to set a competence standard to ensure public safety.
The four directors who resigned from the board are:
- Kimberly Driggers, JD, At Large Director
- Michael Fedorczyk, DC, District II Director
- John McGinnis, DC, District V Director
- Jason Young, DC, At Large Director
The CEO of NBCE, Norman Ouzts stated that the board unanimously agrees that there were indeed conflicts of interest. However, he said that the implications of those conflicts were disputed among the board’s directors. Ouzts also assured that the NBCE is working openly to dispel inaccurate information about the case and urged media sources to restrain from mudslinging.
Read the full news here.
Growing Your Practice
1) The Ultimate Guide to Digital Marketing for Chiropractors
A vast majority of Americans spend most of their time online. This arms patients with enough information to enable them to make more informed decisions about their health and, consequently, the healthcare provider they choose.
Any chiropractor looking to grow their practice should focus on maximizing their digital footprint and position themselves as an industry authority, educating patients on relevant health matters and standing out as the clear choice for quality, personalized care.
If you run a chiropractic practice, here are seven things to consider to increase your digital reach:
1. A Chiropractic Website
All digital marketing efforts eventually lead to your website. Therefore, you should optimize its design to ensure that visitors get a good first impression. You should also structure your website and content in such a manner as to drive visitors to convert by taking actions such as calling your practice, submitting forms, and booking appointments. Other things you can do to set your chiropractic website apart include:
- Show patient reviews to offer social proof
- Take custom pictures for your site, instead of using cliché stock photos
- Include an online appointment booking feature
- Optimize the website structure for search engines
2. Paid Ad Campaigns
Traffic from Google Ads is a low-hanging fruit that you should not ignore. Patients are already searching for chiropractors in your area, and posting a Google Ad for a related keyword will conveniently place you at the top of the search results.
3. SEO Optimization
Search engine optimization helps your website rank higher in organic search results. A higher ranking means more traffic to your website. There are two main listings to rank for - Google Maps/Google My Business listings and website listings. To rank for the latter, create educational content and resources for your audience, build backlinks, and optimize your website’s technical structure
4. Facebook Ads
Instead of running sales advertisements about your practice that users might ignore, it’s best to focus on building an audience by posting educational videos. You can then promote the videos through ads.
You should then retarget the people who engaged with your content because you already know that they are interested and educated, putting you in a great position to serve them promotional offers.
5. Patient Reviews and Reputation Management
9 out of every 10 people seek to see a business’ reviews before making a purchase. Therefore, you should implement a system to grow your online reviews and share them on your website. This will help you cultivate trust and further grow your reputation in the chiropractic scene.
6. Patient Referral Programs
One of the best ways to get new patients is through referrals from patients whom you’ve served in the past. You can request referrals from your past clients through email and text blasts, digital forms, and offering an incentive for referrals.
7. Chiropractic Marketing Software
CHIROPIPE is a digital marketing tool built to help chiropractors streamline their digital marketing efforts and grow their online presence. Some of the software’s features include:
- Call tracking
- Website chat widget
- Lead tracking/pipeline management
- Web lead forms
- Email marketing
2) This Service Helps Chiropractors Easily Increase Their Cash Flow
For years, the industry has handled personal injury protection claims inefficiently. This incentivized the team at Ged Lawyers to combine our 25-plus years of experience to create a streamlined system for chiropractors to refer unpaid or underpaid PIP claims.
Since its establishment, our team of attorneys and legal professionals has recovered tens of millions of dollars from PIP claims through the team’s extensive experience in personal injury protection law.
PIP Recoveries, our service specifically designed for medical providers, can restore your chiropractic practice revenue stream going as far back as five years by analyzing cases and issuing demand letters from insurers demanding that they pay any unsettled claims.
We handle the process from start to finish to allow you to focus on treating patients. It’s all done on our digital platform that’s streamlined for uploading and processing claims without creating more work for you.
Learn more about how our services can help increase cash flow for your chiropractic practice in this blog post.
Partner With PIP Recoveries Today to Realize More Income for Your Practice
In addition to recovering claims, we offer a 25% referral fee on litigated claims meaning that your practice can build an extra income stream without incurring additional expenses.
We are also HIPAA compliant to protect PHI data. Some of our security measures include:
- Two-factor authentication
- Email encryption
- Compliant off-site infrastructure that features an intrusion system
- Constant checks to ensure that we've deleted all protected health information from all devices
Contact us today through our website or call us at (561) 867-4765 to book an appointment for a free consultation.
