by Marius Ged, on Sep 7, 2022 6:25:06 PM
Keep up with the latest radiology news and insights from the industry's trusted legal partner, PIP Recoveries. Here is an overview of what happened this month in the radiology and medical imaging field.
What’s New in FL Radiology?
1) Orlando Health to acquire Medical Center Radiology Group
Orlando Health, FL announced it will acquire Medical Center Radiology Group, effective Oct. 1. 2022.
President of Orlando Health Sunil Desai, MD, said in a July 20 press release that the health system enjoys partnering with high-quality and talented physicians and is fortunate to have Medical Center Radiology Group join their health system.
"We are fortunate to have Medical Center Radiology Group join our health system. Their reputation as hard workers who think beyond themselves and strive for clinical excellence are attributes we look for in all of our physician partners. As Orlando Health continues to grow thoughtfully, we believe this acquisition will positively impact the lives of our patients for years to come," Dr. Desai said.
Medical imaging plays a critical role in healthcare as it helps make a diagnosis, plan treatments, and prevent future illness and injuries. Orlando Health patients will benefit from enhanced delivery of imaging services, consolidated billing, and clinical standardization.
Industry Updates
1) GE Healthcare Launches AI-Enabled X-Ray System
GE Healthcare has introduced a new premium fixed X-ray system with Definium 656 HD. According to a news release, GE Healthcare’s latest overhead tube suspension (OTS) system is its most advanced fixed X-ray product yet.
The company designed the next-gen X-ray platform to deliver reliable, highly automated, and effective exams that provide clinical confidence. The X-ray system also provides a simplified workflow to enhance consistency and lessen errors, thus helping radiology departments to run smoothly.
Definium 656 HD is powered by GE’s FlashPad HD high-resolution detectors and the latest Helix 2.2 advanced image processing software. It also includes AI-driven image processing and Intelligent Workflow Suite. With all these advanced features and applications, GE Healthcare can provide the fastest movement and highest weight capacity in the fixed X-ray portfolio.
The company defines this system as “a personal assistant” that helps radiologists deliver effective imaging exams while minimizing errors, patient positioning time, physical workload, and image re-takes. Its features include five-axis motorization and auto-positioning to speed up the positioning process and automated in-room workflows to help in manual and automatic workflow control.
According to Tanya Lancaster, the General Manager for Fixed X-rays, GE Healthcare aims to offer the best technologies and solutions to help customers deliver the best possible patient care. “With a focus on technologist workflow and efficiency, patient satisfaction, and exam quality, we are elated to introduce the next-generation Definium 656 HD x-ray system,” said Tanya Lancaste.
2) MR Scoring Algorithm Can Help Radiologists Determine Next Steps for Renal Masses
The clear cell likelihood score (ccLS) is a new MRI assessment score developed by researchers at the University of Texas Medical Center in Dallas. This score aims to help patients with small unknown solid renal masses. The MRI score has the potential to predict aggressive menaces, and it is easy for radiologists to learn and use.
While biopsy has been the only way to show and determine the risk of aggressive histology in renal masses, according to Ivan Pedrosa, vice-chair of research in the Department of Radiology at UT Southwestern Medical Center, this new assessment score will aim to clear cell histology, which is the most common malignancy that shows destructive behavior among other renal masses. The ccLS will help radiologists in noninvasively diagnosing cell histology.
Learn more about this MR Scoring Algorithm here.
Growing Your Practice
1) Radiology Marketing Tips to Boost Your Business Growth
Marketing any healthcare business can be challenging, and your radiology practice is not an exception. It would help if you had a marketing strategy that communicates your expertise while still being sensitive to the needs of your radiology patients. Below are some tips by fluidic on how to boost your radiology practice growth:
- Be inspired: You need fresh ideas to develop your radiology marketing plan. To achieve this, you can look at what your competitors are doing and draw inspiration from them.
- Stand out: Focus on differentiating your practice from your competition. You can do this by providing the best experience to your customers. This includes state-of-the-art technology, such as the latest CT scanner, advanced imaging services, and specialist diagnostic imaging equipment.
- Educate: Keep your customers informed by offering educational clinics. Find different ways to educate your target customers, for instance, through webinars, campaigns, and local press.
- Promote: Advertising through a host of promotional items that a patient can take with them will significantly benefit your radiology marketing. Create unique merchandise like pens with your business’s logo and website address, key chains, USB drives with informative documents, and water bottles, and give them to your customers.
2) How Medical Providers Can Maximize PIP Benefits Recovery
Recovering PIP benefits can be challenging for medical practitioners when dealing with insurance companies. From following up with the health insurer to the auto insurance company, and ultimately to a collections agency, this process can take a cut of any recovery.
The good news is that you can recover more money by deploying our personal injury protection (PIP) recovery system to deal with insurers. At PIP Recoveries, our legal experts have recovered millions in PIP dollars from insurance companies. Our recovery method offers speed and transparency for medical providers. Here’s how:
- We set up your account on the HIPAA-compliant digital platform so that you can track your claims and recoveries.
- Our experts maximize your resources and revenue by taking care of the document processing, including the Assignment of Benefits (AOB), Explanation of Benefits (EOB), and billing ledgers.
- In the case of nonpayment or underpayment, we issue demand letters to insurers and require 30 days for an appropriate response and payment.
- Our attorneys' file suit to collect overdue benefits, penalties, and interest without satisfactory payment.
Ready to Get Started? Contact PIP Recoveries Today
At PIP Recoveries, we understand that chasing insurers may be the last thing a healthcare practitioner has the time or the will to do. We will do the work for you. Our legal team at Ged Lawyers examines files, submits claims, wins settlements, and goes to trial if necessary.
Contact PIP Recoveries to schedule your appointment today!
